Okay, reader, now that you’ve got your lexicon down we’re gonna start with primer. Primer used to be something that you knew about only if you went to the specialty stores like Ulta and Sephora, but since the beginning of the year drugstore brands (L’oreal, Maybelline, etc) have been rolling out face primers for the masses.
In addition, Wet ‘n Wild has two, count them two different eye shadow primers. NYX, which has a few different really good primers is also now being sold at many Target and CVS stores, as opposed to being almost exclusively online as they were recently.
Now, I know. That’s great and all, but what exactly is a primer, and why do you need one for your face and another for your eyes? Well, the answer is under the jump!